October 15, 2011
(2007) - In 2007, Toyota was looking for a full refresh of their website. The process took us through several months of research, exploration, architecting and design. The site eventually relaunched on the conservative side of our ideas and designs, sacrificing a lot of the sexiness that is now easily possible with today's web standards, and not that far from what was possible back then. Full-screen backgrounds, flexible layouts, animated menu and interface transitions. We also proposed the idea of an avatar in the menu that could respond to any questions, much like Firefox's ubiquity or Apple's Siri, to help users in any way, particularly with selecting a vehicle.