December 3, 2011
TABASCO Nation launched as TABASCO's first Facebook app, inviting fans to participate in daily and weekly challenges to earn points, badges, and prizes, sharing photos and keeping track of their TABASCO Sauce drop usage.
I created all of the designs for the entire Facebook app as well as the supporting media placements, including rich media banners, homepage takeovers, and a standalone Yelp contest page. I aimed for a certain sense of southern refinement with just a little bit of wear with the use of subtle textures, heavy use of red for obvious reasons, and an etched clip art style made possible with the Engraver Photoshop plug-in. Additionally, I illustrated all 31 badges and 7 profile frames, all original artwork.
At the time of this writing, just one month from launch, 7,000 people have joined the nation, over 200 of which have already attained the highest achievable level of Ambassador.
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