The Ogilvy offices in Los Angeles had a series of mounted flat screen televisions throughout the offices, in the entryway, hallways and kitchen. The majority of the time, they were set to an arbitrary television channel, but during client visits, we needed to create and edit a tailored video, showcasing relevant work and industry knowledge.
I noticed a pain point where several days were required to plan, edit and render the video, and any changes needed to go back to editing and rendering. It worked fine, but it wasn't terribly efficient.
So I decided to build a web-based application that took a simple playlist of videos, and play them one after another. In additon to videos, I also added the ability to insert live streams, live twitter streams, and web pages. For these, I added a duration attribute for how long these would remain on screen before going to the next item in the playlist.
I also created a guide for how to think about the type of content to include. We wanted the content to have purpose and diversity, to not be overbearing with critical thought or be a stream of empty entertainment.