Henry Kuo   
Experience design and development for business, product, and play

Tabasco Nation

A facebook app rewarding Tabasco lovers for their passion

McIlhenny Company wanted a platform to let people celebrate and show off their love of Tabasco. I designed the experience including 36 hand-crafted badges, custom vector art and paid media ads.

Dashboard

Check your status, latest challenges and position on the leaderboard.

The Tabasco Nation Anthem challenge

Upload your video to show how much you love Tabasco.

My Badges

Earn all 36 custom badges

 

36 hand-crafted badges

Users earned badges and points through a variety of activities to advance their position in a worldwide leaderboard. For the design of the badges, I adopted the classic Tabasco bottle's red cap.

 

A profile frame for your favorite flavor

In addition, I designed and illustrated seven unique profile frames that fans could select to show off their favorite Tabasco flavor.

 

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