Pitting Tabasco's most rabid fans against each other for props and prizes

Built on the Facebook platform, Tabasco Nation was a gamified social network drawing fans in to complete challenges for real-life and digital rewards. I designed the app from top to bottom including all of the illustrations, reward badges, and custom avatar frames.

Track progress, leaderboard, and community activity

The dashboard provided a daily snapshot of progress, earned badges, the latest challenge, live map of Tabasco usage, live feed of activity, and leaderboard. The page was covered in Tabasco red with a mixture of styles, textures, shapes, and illustrations to create a fun and engaging experience.

New challenges every week

Each week presented new challenges, and an uber anthem challenge landed users big points. Live community activity was displayed with each challenge inviting users to join the crowd.

Share and browse submissions

A gallery housed and categorized photo submissions to submit, view, and vote.

Collect badges

Each completed challenge earned uniquely-themed badges, all of which I designed within the Tabasco cap's octagon shape.

Personalize your avatar

I also designed a set of avatar frames for fans to personalized their Facebook avatars with.

Win the big one

Fans reaching 100,000 points earned the ultimate and highly-coveted prize, a gallon jug of Tabasco.

Outcome

Over 500,000 Tabasco fans joined in, and engagement was so successful that Tabasco even ran out of the initial estimate of gallon jugs reserved for the contest.