TakePart User Flows and Wireframes

Participant Media wanted to extend the social provocation of their films, including An Inconvenient Truth and Food, Inc. to a digital platform where users could then learn, share, and ultimately take real action on the issues they cared about. I helped develop the strategy through mind maps, personas and user flows which led to user-tested prototypes and a detailed 200+ page wireframe and spec document.

Mind map of the customer experience

Understanding the connected journeys of different users

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