Celebrating Barbie's 50th anniversary

As Barbie's 50th anniversary approached, Mattel wanted to celebrate in a big way. I proposed the idea to build a massive diorama of Barbie dolls, buildings, and accessories, and record a sweeping video single-cut video flythrough with interaction hotspots sprinkled along the way. The single-cut video would loop back in on itself creating an infinite loop. The concept was greenlit and I led UX through planning and wireframes.

Planning and wireframes

I developed a unique site map format to show a seamless progression from intro to the looping video flying through era-themed dioramas, taking users on a visual journey of Barbie history.

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Hotspots on video

Zoom into product

Engage and share

Video production was conducted by The Famous Group in collaboration with Barbie's modelers to construct the dioramas and shoot the video.

Design