Defining what modern means for Schwab

A key part in executing our vision was creating actionable principles of design to redefine what a modern Schwab experience should be. I kept the list to nine simple principles in order to be easy to learn, understand, and remember. These were further bucketed into three core tenets for an even simpler structure to recall.

Core tenets and principles

In further detail

Each principle was backed by a unique user insight and supported with visual examples to aid in how to apply them.

Outcome

The modern principles were developed and shared across all internal and external teams developing content and designs for Schwab.com to encourage a consistently simple, approachable, and active experience.