Finding the perfect Timberland boot

Timberland wanted to build a questionnaire-style component to guide shoppers to their perfect Timberland boot. I designed an interface maximizing focus on the questions with large button choices, minimizing all other features to be present yet out of the way.

Template for flexible options

Each question was allowed 2-4 answers as single or multiple choice. They should be intentionally simple and light to let the user breeze through the answers to get quickly to results.

Helpful tips when needed

When options were potentially unclear, tooltips could be added to provide more context.

Mobile optimized

The simplicity of the interface was designed with both large and small screens in mind.

Themable for other categories and brands

The simplicity of elements and features also made it easy to rapidly theme across categories and other sibling VF Corp brands.

Results filtered in real-time

Results dynamically updated below after each question, allowing the user to continue to products at any time.