Structuring a new header and navigation to scale across VF's brands

Over time, each brand's headers slowly deviated from a common structure, causing increased dev effort and delays to even small requests. I co-led a cross-brand stakeholder effort with an engineering partner to realign the headers, while still allowing room for important brand-specific deviations.

Live wireframing in coded prototypes

Forgoing static wireframes, I rapidly built fully-interactive coded prototypes to allow product manager's a deeper evaluation on our concepts. This proved tremendous in arriving at a solution, as iteration and discussion was around an artifact everyone could play with, not just look at.

View prototype

Initial test with Timberland

Timberland volunteered to be the first out the gate. Several kinks were worked out in both design and development. Experimentation proved successful and the header rolled out to production.

Rollout to all brands

As JanSport came next, I was prepared with a more robust set of components ready to go. By the third brand, The North Face, it became a seamless production with the remaining brands completed in rapid succession.

JanSport

The North Face

Smartwool

Lee

Wrangler

Reef

Altra

Eagle Creek