Championing the creators that trust Lexar

As Lexar was looking to redesign their site, my team pitched a winning concept to bring their community of photographers to the forefront of the experience, engaging users with content that would build more meaningful understanding of their products.

Our concept

Our final design

The redesign was initially limited to the content areas of the site including the homepage and global header.

Modular homepage

A full-bleed modular approach to the homepage guides the user with bold imagery and strong headlines.

Tips from the pros

Tips were presented in a digital magazine-like interface with large photography paired with pointed headlines. A mix of video, long-form, short-form, and social media content added variety to the engagement.

Elevated content display

Articles were also amped up with large high-resolution imagery in a clean and dynamic template. Relevant products remained fixed in view while scrolling down the page to connect content to product.

Mobile

Meet the photographers

Photographer's profile cards included masthead imagery to reveal the essence of their material and collectively deliver the visual breadth of the group as a whole.

Become a global ambassador

Country flag icons were coupled with ambassador avatars to create a visual sense of a global community of people.